Who are First Choice? First Choice are part of the TUI Travel PLC Group of companies – the UK’s leading leisure travel company, specialising in sun holidays worldwide and charter flights. They are the family friendly travel provider with fantastic resorts, units, pools, products and services. First Choice’s advertising strategy is to grow preference for First Choice among family audiences by reinforcing perceptions of First Choice as the family holiday expert. Find out more about their affiliate programme by visiting our award winning affiliate hub, http://www.firstchoice.co.uk/affiliates.html Why First Choice is the family specialist:Kids ClubsPlay & LearnGet ActiveActivity VolumesBaby packsLuggage allowanceKids roomsTeenagersCrèchePlease note: First Choice has chosen to work with a closed group of Voucher Code publishers, any unauthorsed affiliates found to be driving traffic from a voucher code site may have their commissions reversed. First Choice operates deduplication of sales across their online channels. This is currently operated on a last click basis and spans affiliate, SEM and display. First Choice do not bid on their own brand. Please note. Unauthorised PPC bidding is not permitted on this programme.