Porsche Design is a premium lifestyle brand founded by 1972 by Professor F.A. Porsche with the aim of expanding the company to represent the principles and the ""spirit of Porsche"" beyond the boundaries of the automotive industry. Porsche Design products stand for precision, perfection, intelligent function, sophisticated, sporty, and elegant design, and display an impressive level of technological innovation. They are drafted and designed by the legendary Studio F.A. Porsche is Austria, then brought to life at carefully selected production sites.