Google signaled its intention to do so by funding streaming content projects in 2011. This year, it expanded its commitment to content production with its YouTube Space studios in London, Los Angeles, and Tokyo. There's another planned for New York next fall. YouTube is also planning to end 70/30 revenue-sharing terms, according to Variety, forcing all content makers to accept a less lucrative 55/45 advertising revenue split. That's a sign YouTube has plenty of quality content and no longer sees the need to extend favorable terms to the best content producers.