As internet marketers we have to get into the habit of having many faces and adapt to what kind of market we want to reach.

If you are just trying to sell products (especially physical products) or if you are trying to sell your own internet marketing products (YOU), your approach when writing articles should be very different.

Here are the differences that you need to understand.

When I sell a physical product, most times I don’t even need to write two articles about the same product.  All I do is write ONE article on EZ with the right title and the right resource box and sales will come from that one article.  All I do to that article is building some backlinks here and there.

When you sell a physical product people are not interested in you, they don’t need to build a relationship with you.  All they need is enough info about the product and know where to get it at the best price.  And that is what you give them.

When you are selling yourself, meaning selling your own internet marketing ideas and products, the way you are going to write articles is going to be very different. 

Yes, your articles should sound completely different from the articles you are writing to sell an HDTV for example.  In those articles you need to inform more and sell less.  You need to be viewed as an expert and a helper.  People need to see you often which means that instead of writing only that one article that will sell that HDTV or that sofa you need to write hundreds of articles.  The more the better.

You need to be willing to give away some valuable information for free and willing to help.  This is the way that you will be able to sell YOU as an internet marketer and therefore, your own products or even the ones from other marketers that you refer to your readers.

While selling your own IM products (even if it just your own IM website) on one hand or selling physical products (or other useful products) on the other hand, you should always keep in mind these two differences when writing  your articles.