Creating success within the PPC world is one thing. It is not as elusive as it sounds and once you figure it out, the next dilemma naturally becomes SCALING your campaigns to create more success.

This means finding more keywords, creating more relevant ads, researching new opportunities, running tests, improving and maximizing conversions, seeking new PPC platforms as well as dropping campaigns that simply are not converting (and when to do so).

And of course, building out more relevant content.

Out of all methods of capturing traffic, PPC is by far the most reliable and can be the most lucrative. The PPC opportunity is brilliant because: