Back in June, Google officially announced that it was going to “sunset” the Google External Keyword tool. This is a sad day for all of those folks that have been using this tool and keyword tools that rely on this external data.

You can see this within their tool (which is still live).

They are replacing this system with their Google Adwords “keyword planner” tool which is accessibile within your Google Adwords account.

Google tends to phase out programs that are FREE and that serve no value to their business. The felt that they would earn more revenue (from advertising) if folks were required to be within a Google Adwords account in order to capture keyword data. They are probably right.

Does this Impact Jaaxy in Any Way?

I have seen a lot of concern from Jaaxy users about whether or not this was going to impact them and impact the search results within Jaaxy.

This will have ZERO impact on Jaaxy rankings and this is completely irrelevant to Jaaxy rankings as it is Google’s external tool. Some “low end” keyword research tools relied on this data for their search data, but we do not rely on scrapped Google keyword traffic data.

So again, if you have Jaaxy you will not be impacted by the decommissioning of this tool, in fact this is good news for Jaaxy users.

You officially have less competition. Anyone that was using the Google External Tool or that was using keyword tools that relied on this (what I think was bogus data anyways) are no longer going to have the same limited capabilities to do research. You still do and you will continue having a competitive advantage in respect to keyword and market research by having Jaaxy.

If you don’t already have a Jaaxy.com account, you are missing out on the competitive advantage that it will offer you. You can set-up your free account (and get free searches) here.

http://www.jaaxy.com

Hope this adds some clarity to the Google External Tool situation and if you do have any further questions about this, let me know.