We’ve always had testimonials on our homepage but we wanted to experiment with putting these beside the join form on the Wealthy Affiliate website so that folks can read some thoughts from existing members before they join. Our initial findings have been staggering. Sign-ups have gone up significantly from those who join WA through this updated join form. This seems to be proving our concept that creating an extra layer of trust at the “decision making” time makes a lot of sense for our business, and maybe yours?