Here is the breakdown of the topics that are going to be taught within the “accelerated” course:

(1) Key word selection - never seen it spelled this way in the industry, this by all means should be referenced to as "keyword research". I imagine they are using an ineffective tool like keyword planner for this one

(2) Key word placement - very rudimentary stuff, a one liner would suffice for this portion. "Put the keyword within your title, somewhere within the first couple of paragraphs of your content, and then write naturally (with the reader being your focus)." There, saved you $2,000!

(3) Refactoring website content - Rewriting your content from scratch is the best form of refactoring. Anyone with any knowledge of SEO knows that if you try to "fine tune" your content, you are going to be in for a long road in the SEO world.

(4) Evaluate results by running a captive search engine to improve a site's search rankings (huh?) - This makes absolutely no sense and is technical speak trying to fool folks with obviously no SEO knowledge.