That's why I want to get into the Article Writing Club, though I prefer to use that knowledge to promote my own "in progress" niche. The idea of writing 50 articles in 30 days is a nice goal. I sense there's something to be gained learning the basics again with Marcus and some of you guys.

Like you, I want to capture any of the pieces I may have missed along the way. At any rate, I sense there's something important I need to know.

I decided to write more articles, put a jump on it. Yes, I'm writing consistently, but need to write way more. You guys put me to shame with your 5 articles a day. I'm lucky if I can produce 2, and happy if I produce 1. Good news, it's beginning to flow out of me now, which feels very nice, but I still invest way more than 20 minutes per article. Why? Because I don't want to put my name on something that would be useless to me if I were the audience, so I try my best to make each article of value. Not sure I know what is meant by "fluff" however. Fluff to me can mean sheer entertainment, or just saying nothing at all, and getting a backlink for it. If fluff is pure entertainment, I like that. Nothing wrong with it. I've been reading people's articles in Google and frankly wish they put more of themselves into them. I understand Google on this one. When you want information, you get frustrated when there's no content.

If I'm going to invest my time, I want the time to be invested intelligently. All experimentation has solid knowledge behind it, otherwise you spin your wheels.

My articles range from 650 words to sometimes 1200. I like 700 words, but sometimes I can't stay within that limit. Am trying to edit them down to about 650, mostly because I know the average attention spam is not very long. I have a big fat niche with sub-niches. Campaigns are based on the sub-niches, which gives me an opportunity to test them out. I'm mystified by which of my articles people click on the most. I've given folks some real solid information on important popular products and ideas, but they seem to like the more light hearted somewhat frivolous stuff better. They're reading all of it, but have to scrutinize these things carefully to see what people are reading the most. Maybe the truth is people prefer to read what entertains them. My taste in movies right now is comedy. I don't care how innovative a movie is, if I don't laugh, I don't watch. Sign of the times?

My question to you is what determines what people click on, say in EZA, for instance? If you have a good product, with a hungry audience, and you have a competitive keyword phrase, what else determines if they read your article? Is it optimization? Is it hyperlinks within the text? Is it the resource box? Is it your bio? Granted, it has to be well written and informative and not be boring. Get rid of empty paragraphs that no one wants to read. If they don't want to read any of it, trouble.

I've been using low competition keyword phrases, but in order to pop up on top, I've added a couple provocative words at the end. If they're also good keywords, that's even better. Most of the time I'm on the first page of Google. A couple times, my article totally disappeared in Google keyword search, but it pops up under my site name, or under my name. Weird.

Need to fine tune the process, get this baby rolling.  See you tonight at Jay's Webinar.