It's in line with being of service to people. Yes, I believe in being of service to people, and treating customers and potential customers as if they are friends and family. Treat others the way you want to be treated is my business credo.

But in this post, I'm actually referring to choosing a hot profitable niche.  When I started out online, I was more interested in what appealed to me, choosing products that I would buy myself and what topic is of interest to me. That's okay because it puts you together with your passion and your area of expertise. That certainly has validity. There are other people like you with the same interests. You'll have enthusiastic followers, though it may represent a smaller segment of the population.

I'm a slow study. I'm very stubborn. It finally dawned on me. If you want vast financial success,  then focus on solving a problem, a big one. A universal problem. Make it an immediate desperate plea for help "fix it now" problem.  That's why "how to make money" and "how to lose weight" are two hot niches. People need help now with those two things and they will seek you out. To my mind, those are crowded niches, though if handled well, they are still full of potential if you promote honest programs like WA.  If you want examples of desperate niches, stay up late and watch the infomercials on TV. They are directed to people who are up late and probably worried about some problem.  If not worried, then people are more receptive to suggestion in the wee hours. Those credit cards are flying around at 2:00 AM.  I don't always approve of the infomercials because I think they prey on insecurities, but you can learn about niches from them. They're good for research. One person who comes to mind is Kevin Trudeau. He seems to specialize in helping the little guy understand the financial institutions, government and pharmaceuticals in an "They're bad guys, I'm on your side and going to give it to you straight" sort of way. He's very slick, but personable. He sells his books that contain information you can easily get on your own. That's fine, he compiles the information for you.  

My point is, Trudeau recognizes a problem/s and he's offering solutions to the problem/s. Whatever the problem is, if you can offer honest intelligent solutions that work, then I think you will be hugely successful.

Don't be one of the slick phonies though. Do it right. Help in an honest way.

Addendum: Please know that I am not endorsing Kevin Trudeau. If you read his books and have been helped by him, that's good.  I don't know why I used him to make a point. Please know that it was not an endorsement from me.