a whale or a gambling addict?
Have you ever heard of the term "whale" in respect to business?
A
whale is someone who drives a ton of business your way. It could
either be a customer, a partnership, or an affiliate (sales person) of
yours.
For example, casinos refer to a Whale as someone that
spends a lot of money at their casino. They are few and far between but
sometimes these customers can generate them a million plus bucks in a
day!
These are POWER CUSTOMERS!
The goal of many business is to seek out these whales because if you find them, you are going to make a ton of money.
But...I think they are approaching this the wrong way.
You can create your own "mini-whales" by implementing and understanding my latest marketing strategy.
It comes down to three important items.
Item 1: Being real.
Item 2: Giving more.
Item 3: Knowing your stuff.
You will see exactly what I mean here.
As
an affiliate marketer or merchant, your goal is to create repeat
customers. In fact, your goal is to first create that customer before
you can even consider a multi-sale relationship. But it is very
important that you understand the core "relationship" principles to
achieve this high profit customers.
The more nurturing you give your oyster, the bigger it will grow. That is the premise of my analogy.
Click HERE to read my latest blog post!
Let me know what you think...leave a comment!
To your inevitable succes,
Kyle