Are you on the right beach?
There you are...
Sitting outside someones house after 3 knocks
on the door. You have a brochure in your hand, you have your suit on,
and you have your lines rehearsed.
A male in his early 20's comes to the door.
"Hello, do you have a minute"...you say.
Then young man looks at you with a annoyed look, "no, not really".
You say "is there an adult in the house that I can speak with".
The teen looks around and stoutly says "yeah, me...I rent this place!".
CRAP!!!
You have just walked into the wrong neighborhood. If you weren't
selling pizza, beer, video games, or tickets to the next football game,
you are out of luck. Unfortunately you had a brochure to sell the
latest and greatest vacuum cleaner so this has been a waste of your
time.
Your first problem, you were in a neighborhood close to
the university. Lots of renters, lots of students, and lots of people
that don't "own" their own places. It is about being in the wrong
place with the wrong product.
A slice by slice pizza delivery
business would probably thrive in that geographic location, but you had
the wrong product in the wrong place.
Same thing happens online.
People try to sell others stuff that simply cannot be sold in their area, or that people simply cannot afford.
I
promised everyone that I would make my Oyster Marketing Strategy a 4
part series, and this week I am delivering part one, The Geographic
Marketing Beach.
I just blogged here:
http://www.wealthyaffiliate.com/blog/the-geographic-marketing-beach/
Today
I explain that if you plan on making money on the Internet, you better
know who your customers are...or more importantly WHERE they are.
They
say "location, location, location". This is true for both offline and
online business. You could have a bogus product being sold in a great
location and outsell a spectacular product in a poor location any day
of the week.
Make sure you know your geography. Hopefully the
post today will shed some light, save you some money, and earn you a
bunch more!
Go check it out!
Have a good day...and as always, leave your comments!
Kyle