For many of you full timers in the Internet biz out there, you have likely been presented with the following question on many occasions, in fact probably every social you have ever attended.

"What Do You Do?"

My personal response to this has evolved over the years. I actual despise this question every time I get it as I feel under prepared. I don't talk about business a lot with people other than the members here at WA, Carson and our employees but I find it very difficult to "dumb" down what we do for simplicity sake.

My first response to this question has evolved over the years...

It used to be "Internet Marketing Company". Since it has morphed into Internet Company...Software Company...and now I typically say Tech Company.

Yes broad and yes it has evolved drastically, but we as a business have involved drastically. The tough part is when the next question is asked:

"What is that?"

Oh man...here we go. This is probably the toughest question that anyone could ask an Internet business owner. Not only is it difficult to explain to someone that is green to the business, it is even more difficult to explain to someone that is green to the business and may not really care what your response is (that is, follow up with questions that would help them understand it).

Top this with my inability to pull myself out of a system that I am totally immersed in...one in which I spend hours every day talking about with Carson in finite detail, one I spend most of my waking hours working on or within, and one that I spend almost my entire day thinking about.

How the heck do I take all of this underlying involvement and explain this in a short sentence.

I can't.

My answer differs every time. This is partly due to me trying to cater a different response to a different crowd and partly due to the fact that the business that I feel we own has evolved so drastically over the years and what I think we are now may differ from what I thought we were a month ago and where we may be a couple of months from now.

But that is not good enough. I think I have to do a better job but I am just not sure how. How would you explain Jaaxy, Street Articles and Wealthy Affiliate in one sentence and warrant it enough credit?

The same goes for any business. If you are an affiliate but own 2-3 different sites, how do you explain this? This again puts you back into a position of saying you are an affiliate marketer or an internet marketer and this is followed by the question of "what they heck is that..." or a blank stare (even better). :)

So today I ask you if you are a full time or part time person within the Internet Business world...

WHAT DO YOU DO?

I would love to hear your responses. Also I want to leave you with some things that you may be surprised to know about me. Even after 10 years within the business of the Internet, I think you will find some of the idiosyncratic dilemmas that I still face.

Some things that may surprise you about ME...

• Many of my good friends still don't really fully comprehend what I do.
• Very few of them have shown any interest in what I do. Those that have are typically those that are the most successful.
• I avoid social networking events. Carson and I have always felt that there is little need to attend conferences or local "business" events because of the online nature of our business. People tend to want to use you as a "resource" within nothing to offer in return.
• I STILL do not have an effective response to the question "what do you do?'!