I went to a Bryan Adams concert last night and it was of course amazing. He is just on the beginning of his Canadian tour and stopped by Victoria as one of his first visits (being form Vancouver himself, a jump across the pond).

Bryan Adams has a worldwide following. He is an icon in his own right and sells out stadiums all across the US.

But why is he such a rockstar?

Is it simply because he is a good singer? No. There are tons of great singers out there, some of whom never make it. Yes, I would say there are some singers that have close to the same ability as Bryan, but they are still struggling to fill a local event.

Is he UNIQUE, yes. He isn't the same cookie cutter singer that everyone else, many of whom never make it. When one of his songs come on, you instantly know it is him. The same could be said for many other rock stars...when Sting or Bon Jovi start belting it out, you know instantly who it is. They are unique.

Is he LIKEABLE, yes. He is a great performer. There was not a boring minute in his show and to fill a stadium every time you offer a performance, you better perform. All great rockstars remain on top of their game every time they touch that stage. They don't put on mediocre shows.

Does he remain TRUE to himself? YES. He took his voice, his style, his story and ran with it. He didn't try to become someone else, he took his skills and talents and expanded upon those to become better version of himself.

Has he WORKED HARD for years to achieve this? Yes. Did he become a worldwide figure overnight? No. He has been at it for 30+ years and everything that he has done along the way has been cumulative. His success is continuing to grow. His following grows with every show even to this day. I have a new appreciation for him after watching him live. Piece by piece he is building upon his existing success. He couldn't sell out a local pub let alone a massive stadium when starting out, but his hard work has lead to a cumulative following and brand.

So although it is may not be relevant to what I do or what we do, you can definitely learn about your own brand and success by looking at others, regardless of the niche they are in. If you are unique, likeable, true to yourself, and work your butt off, amazing things can happen with your online business or offline business.

Hope you enjoyed this and I would love to hear your feedback! Also feel free to share this post with others! :)