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Last Update: February 10, 2011

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   People born between 1946 and 1964 you belong to a group called the "Baby Boomers" and many are approaching retirement.  This will be the largest number of older adults to enter retirement for the first time in the history of this country.  This generation is estimated to be populated at  70 million. Baby boomers are finding themselves in a place they have never been  before. Many of them are sandwiched between planning  their own retirement and providing care for elderly loved ones.

           People born between 1966 to 1979 you belong to a group called "Generation X".   These are street-savvy survivors who grew up quickly amid rising divorce rates, latchkey lifestyles, AIDS, violence and low expectations.   They don't work to live, but rather live to work.   Ambitious and independent, they strive to balance the competing demands of work, family and personal life. Generation X is an estimated 50 million strong.   This generation is often referred to as "baby busters," as they are attributed to a rapid decline in birth rates after the Baby Boomers.  

           People born between 1976-1995 or 1988-2001 depending on the source, you belong to a group called "Generation Y" which is vastly different from previous generations - especially Boomers.  Members of Gen Y cut their teeth on computer keyboards, and to them, computer technology and the Internet are as natural as breathing.  This generation's members know more about digital technology than their parents or teachers, and this promises to change not only the way families interact and communicate, but also how young people relate to school and learning.  Generation Y employees in particular are viewed as idealistic, with a high level of social consciousness.  Generally outspoken, they make up the largest pool of young people in the job market today.  Promises of monetary rewards and overtime pay may not interest them as much as time off to attend a party, concert or just hang out with their friends.  What’s unique about Generation Y is the way they communicate; as in they never stop communicating with one another.  Between facebook, twitter, text message and smart phones they’re constantly in contact.  

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Meadow Breeze Premium
Thanks for your comment, made me laugh, I like that buddy!
Labman_1 Premium
So lets see. I'm a boomer although I always heard that the cutoff for being a boomer was the last year of the Vietnam draft.( I snuck by on that one). I was actually a space age baby... Check the date for Sputnick and you will find my birthday. My kids are Gen X and Gen Y and are starting their Gen Z's as we speak. So those of us that remember the Z80 chip and 25 lb. portable computers are now the dinasaurous maturicus. I do watch my niece and nephew (now in their teens) and wonder how I could possibly keep up with their divided attention. Scan everything in moments and apparently retain it all. I get tired just watching them.
Meadow Breeze Premium
Thanks so much for your comment. Seems to me that the generations should have been named w/ letters from the beginning of the alphabet. I guess they will name the next generation "Z". & maybe then revert to letter "A"..just guessing/lol .....Have a great day!
jatdebeaune Premium
Very interesting, all three generations. Wonder what's going to come after Generation Y. Wonder what they'll be like. Interesting to observe how patterns change, even the generation before the Baby Boomers and the generation before that. Marketing to "Y" will be different than marketing to "Baby Boomer". Marketing to all three at the same time is interesting.
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