As one of the fastest growing women's health and fitness brands in the US, the primary focus of IdealFit is to empower women to achieve their goals by providing high quality sports nutrition products, expert information, and performance clothing. In addition to industry leading products and information, our unique line of challenges sets us apart from the competition by offering both free and paid training programs, each designed with a specific outcome in mind. With an extensive range of products and challenges IdealFit has something to offer everyone.