I know that the last time the World Cup was on a certain internet marketer made a lot of money from the event and looking at what people wanted from that event. If you haven't read Who Loves Money then you need to do so as the story of it is all in the idea was genius!

Google are well known for their ability to change their header when there is a special event on, some of the better known are for the Olympics and if you missed it recently the most used PacMan game on the internet to celebrate the milestone birthday of the game.

The Football World Cup (thats Soccer for our friends on the other side of the pond) starts on Friday and when I was digging around at some extra keywords for some marketing I had done on a website for a friend I did a search on "World Cup" (as you do) and aside the results Google is getting in on the act nice and early but at the bottom of the page rather than the top!!

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