Being active with your audience on your own website in the comment section of posts is CRITICAL to building trust. If you are receiving comments on your website, then the absolute best thing that you can do is reply to every single one of them. If your website is new and you have not yet begun to get comments, then you can use our SiteComments platform here at WA to request real comments on your posts and give you an opportunity to reply to them...thus sparking more conversation!