Are you on the right beach?

Last Update: June 08, 2010

There you are...

Sitting outside someones house after 3 knocks on the door.  You have a brochure in your hand, you have your suit on, and you have your lines rehearsed.

A male in his early 20's comes to the door. 

"Hello, do you have a minute"...you say.

Then young man looks at you with a annoyed look, "no, not really". 

You say "is there an adult in the house that I can speak with". 

The teen looks around and stoutly says "yeah, me...I rent this place!".

CRAP!!!  You have just walked into the wrong neighborhood.  If you weren't selling pizza, beer, video games, or tickets to the next football game, you are out of luck. Unfortunately you had a brochure to sell the latest and greatest vacuum cleaner so this has been a waste of your time.

Your first problem, you were in a neighborhood close to the university.  Lots of renters, lots of students, and lots of people that don't "own" their own places.  It is about being in the wrong place with the wrong product.

A slice by slice pizza delivery business would probably thrive in that geographic location, but you had the wrong product in the wrong place.

Same thing happens online.

People try to sell others stuff that simply cannot be sold in their area, or that people simply cannot afford.

I promised everyone that I would make my Oyster Marketing Strategy a 4 part series, and this week I am delivering part one, The Geographic Marketing Beach.

I just blogged here:

http://www.wealthyaffiliate.com/blog/the-geographic-marketing-beach/

Today I explain that if you plan on making money on the Internet, you better know who your customers are...or more importantly WHERE they are. 

They say "location, location, location".  This is true for both offline and online business.  You could have a bogus product being sold in a great location and outsell a spectacular product in a poor location any day of the week.

Make sure you know your geography.  Hopefully the post today will shed some light, save you some money, and earn you a bunch more!

Go check it out!

Have a good day...and as always, leave your comments!

Kyle

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I'm glad you are covering this topic. This situation is more common in the sales world than we realize. Hopefully after the end of this 4 part series, many will have a better grasp on marketing to the correct areas. (Yes I'm pointing a finger at my self as I write because I've done it too!)
jatdebeaune Premium
Thank you Kyle for this excellent blog. So true. I would love to find a method of fine tuning getting to my targeted audience through article marketing. I'm working on keywords, specifically buying keywords with low competition. I feel I'm missing something though. When searching for keywords from different places, I've found many different results. What do you think is the most reliable accurate place to do keyword research?
EricG Premium
If you're going fishing, it makes a lot of sense to try and find out if there are any fish in the lake first.
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