Predicting Customer Behavior with Doggie Poop

Last Update: June 18, 2012

Umm.. What!? How's THAT for a Blog Title?

Today I want to talk to you about the association of Doggie Poop with Predicting Market Trends & Customer Behavior.

So, I recently adopted a new Puggle puppy and have named her Darth Vada. This would be the female version of Darth Vader. Here's an image of Vada..

Yeah.. I know she's cute!
Now, with owning a puppy certainly has it's perks - but also comes with some immense responsibility. And one of those responsibilities is puppy potty training.

I find the easiest way to teach Vada to go potty outside is to time it slightly AFTER she eats or drinks.

For example, I feed her in the morning (7:00am) and make a mental note about this and predict that she'll need to go do her 'business' within 30 minutes after she eats.

And you know what? It works every time!
OK.. almost every time.. lol

Alrighty.. now that you have this on your mind, think about this in the form of online marketing with customers and predicting their behavior patterns... It actually isn’t any different!

Let’s expand on this in several different areas:

  • When you build a website, you predict how a visitor is going to navigate
  • When you write content, you predict how a reader connects with the article
  • When you market via email, you predict how often you send emails
  • When you PPC, you predict how many clicks you can get
  • When you research keywords, you predict how many searches there will be

I can go on and on.. but I am confident you understand the point I am getting at.

Marketing is essentially the art of prediction and making assumptions based on customers’ actions in the past & present.

So, before you start with any online marketing endeavors.. I urge you to take a step back and make some predictions on your potential customers’ behavior as it could be the difference between success and failure.

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Shawn Martin Premium
I am so right where you are pointing at. thanks Jay for the blog.
kyle Premium Plus
Marketing. The ability to take two seemingly irrelevant ideas and create a mutual flow of relevance. Nice work on this one Jay and I think you are spot on. Behaviour becomes more and more predictive as you gain knowledge about your audience and this is a result of experience.

You can't predict website behaviour without having traffic. You can't predict a PPC campaign until you have data or experiences. It all comes down to doing, taking action, and refining campaigns.

People are like dogs after awhile, very predictable!
TduhT182 Premium
Bravo! high brow marketing inter-laced with low brow comedy, now that's good!. Do me a favor and put a numbered grid out on your lawn so Vada can predict the winning power ball numbers!!
magistudio Premium Plus
And you'd expect me to share that with you!? :P
No low brow comedy here.. just giving you the full 'scoop' on marketing.. lol
muskyblood Premium
Who woulda thought that there was a direct correlation between dog poop and online marketing, lol!! However, great post Jay!
magistudio Premium Plus
I guess you can say that my marketing hamster wheel is always turning! lol
Sounds like you are a great "puppy dad". Yes, she's adorable but, can she type?
magistudio Premium Plus
Thanks Meredith,
We're not at that stage of training yet.. still working on her Calculus! :)
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