Pay Per Click Advertising

What is Pay Per Click (PPC) Advertising?

It’s an online marketing campaign that you as an advertiser/buyer engage in to advertise your product. As its term applies, you are able to advertise your product on sellers’ websites for a fee every time a viewer clicks on your ad. The good thing is that PPC only takes a few minutes to set up.

As easy as PPC is to establish, the results can be positive meeting your expectations as well as negative depending on a number of factors…either way.

Advantages of PPC Campaign

• PPC can be used to achieve maximum results which are as follows:
• PPC is very easy and quick to set-up and can be done within minutes.
• PPC is cost effective. Cost can be as low as $0.10 per click and can be quite profitable if your product is sold for $100.00 for example.
• You are in the driver’s seat. You fully control of what and who are featured in your ads, its location, and your target audience…be it locally or internationally.
• The results are measurable in that you will be able to see clearly if your ad generates conversions and sales which are your goals in the first place. There are metrics designed to show various statistics i.e., number of views, Number of clicks, viewers reaction to your ads.
• Your marketing strategy are easily and quickly adjustable, unlike other search engine marketing strategies that take weeks and sometimes months to adapt to current behavior. PPC on the other hand adapts easily as necessary.

Disadvantages of PPC Campaign

• PPC marketing could be rather expensive, especially for small businesses, particularly if it’s not managed properly. There is a bidding war in this business and can result in you overspending due to the competition.
• Poor quality traffic might not result in conversions or sales and require you to manage your marketing goal efficiently.
• Always keep your goals in sight. Have a clear picture of your goals and why you chose to engage in PPC marketing in the first place.
• If not managed properly, it can be counter productive
• Stick to your budget. The cost per click should be less than the projected profit it could make.

This makes it imperative that you stick with your budget. But in spite of the cost variables, PPC is considered to be the best marketing strategy compared to other campaigns.

To Get the Brest of PPC Marketing

The following are some great tips:

Choosing Key Words

Choice of key words should be very carefully thought of and should be as specific as possible. Oftentimes the broader key words may seem to be the best bet, but may not function as well in accordance with your budget. You must remember that broader key words are usually more expensive per click requiring you to bid on more focused keywords.

For instance rather than bid on ’Umbrellas’ as the keywords, you should preferably use more specific key words like ‘Umbrellas for Beaches in the Caribbean’. It’s certainly true that the broad key words may generate lots more clicks, but with little or no conversions.