I've been asking a few questions of the membership here recently.

I have another one.( or Five)

How do you provide your customer with their Gains?

What I mean is this, what sort of gain will they see in their Return on Investment?

What sort of Strategic Gain will they see in their business?

What will they gain personally from what you have to offer?

Your customer, it is sad to say, is all about ME. They are self centered, what gains will you deliver to them that impacts their "ME"?