Tips for making your website images count (infographic)

Last Update: June 07, 2012
Placement of website images matters

Personally the general appearance of website pages have always been important to me. As a visitor or potential customer I''ve always been aware that if I don't like the visual look of a website, I will leave immediately. Colours, type and size of font and images all have a huge impact on me - let alone what is actually written.

My best friend tells me that I'm extreme and very fussy. I prefer to say that I'm creative and visual appearance is important to me - but I suspect on occasions that she's right.

However - this week I've realised that I'm not entirely mad and I'm far from being alone in being affected by such things. But what I hadn't realised as a website owner just how getting some of these things wrong could affect your sales.

This week I've been doingf a little bit of research on website images and despite my own tastes I have been surprised and shocked by the possible impact they can have. So I've put together this infographic with some tips which I hope you may find useful.

As I'm just about to launch a new site promoting WA - I shall be putting this new found knowedge to good use and thinking very carefully about the images and captions I'm going to use.

I shall also be reviewing my coaching site - but as it has over 100 pages I am not just going to start changing all the images. Any changes need thinking about.

My advice - if you're going to make any changes to your own sites- proceed with care. It's not a rush job.

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lemuel Premium
Thank you. Indeed, this blog is very useful to me. I'm making some changes now to my fatlossassistant.com website using these principles. But I'm afraid I'll be back to ask questions again. :)
BIS Premium
Glad you found it usefu.. I also need to implement some of these changes myself. Ask away - I don't promise to have all the answers but I will do my best.

Best wishes

Beverley
Labman_1 Premium
I love the infographic style that yout are developing. Great skill and good information. I'm curious if the infographic information is available to Google as content or if it is just a picture to the search engines.
One problem. The grey that you used for the text is difficult for me to see. May just be me but I would use black.
BIS Premium
Hi Craig

Thanks for the comments - I will certainly take on board what you say about the black. Interestingly enough - I've been using templates - which I have changed a lot but a lot of them seem to be preset with the dark grey rather than the black - but I'm glad you pointed it out.

Google wlll be reading it as a picture - but I can grab the search bots through header information and any other text.. I've noticed that most people don't just plump an infographic without some other text. I have some on my site ,which appear by themselves (bar header information), but then they are also linked to other pages.
misshugh Premium
Very nice...so much to learn! Thanks for making it easier to understand Beverly.
BIS Premium
Thanks Jackie- glad you enjoyed it.
Leatnel Premium
Beverley,
You've done it again! Makes a lot of sense that you would place items in that order...image, headline, then body copy. You make everything easy to understand(sometimes I need things spelled out :-). I appreciate all your help!
Leata
BIS Premium
Thanks Leata. Glad you enjoyed it. Believe me you're not the only one who needs things spelling out sometimes. I do too and I'm lucky that I'm finding by producing some infographics it's helping me to manage some of the key ideas I also need to learn about internet marketing.

Thanks for your support.

Beverley
fishing Premium
Getting all the little things right, the things most of us do not even think about and who knew these things made that much of a difference....food for thought Beverley....great post...keep them coming....
BIS Premium
Thanks Tim. It's a never ending journey of learning isn't it?
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