There are three main reasons why an article marketing campaign would fail.  By avoiding these reasons you can produce a great article campaign that will grow to incredible successful results.

Reason #1- Lack of ideas to write about

An article campaign is of course all about the number of articles that you are going to submit over time.  If you don't know what to write about, it will be very though for you to be able to submit articles weeks in and weeks out.

The best and easiest way to be able to write articles in "any" niche is to do research. Yes, investigate and read all that you can about the niche you want to write about.

A dear friend of mine here on WA asked me very recently if he could be  successful at writing articles without having to read.  My answer to him was: "yes, if you have enough knowledge about your niche, without having to do any research at all."

We know, that most times it is not the case for affiliate marketers, because we do NOT always know a whole lot about what we may decide to sell.  Even if we do, it might not hurt to learn some more and get inspired for our article writings.

Bottom line, if you do not do any kind of research and read stuff around, you will most likely will have a hard time in writing series of articles that you will need to write to make your article campaign work.

Reason #2- Not submitting articles on a regular basis

It will never been said enough, being consistent at writing and submitting your articles is a must in article marketing.

If you write 5 or 10 articles and then wait to see if it's working, let me tell you now, that is not going to happen!

You are NOT going to see results with just a few articles and then stop there.

When you have written 5 or10 articles and feel the need to ask why is it not working by posting the question on forums, save yourself some precious minutes, and go write another article instead.  This in the end will answer your own question, much more efficiently than anyone trying to tell you why on a forum.

Write, write, and write some more an I promise you will see results at the end of the tunnel.  Don't just stop in the middle of that tunnel asking why you can't see the sun light yet!  It's because you stopped. Keep on walking and eventually you will see the that sun light.

Reason #3- Not understanding what article marketing is really all about

An article campaign is not an overnight result kind of marketing strategy.

Yes, you could see some results after only a few articles here and there, but the real success comes with time.

Even if you could afford to release 100 articles at once, you would not necessarily see overnight results, because, as a matter of fact,  article campaigns work better with fewer article submitted over time on a regular basis, than a mass article submission at one time.

The goal is not to submit 50-100 articles at once and then stop.  The goal is to write a reasonable amount of articles every week and see the results of your hard work 3 months, 6 months or a years down the road.

Article marketing is one if not THE best way to bring tons of steady traffic to your site.  All you need to do is understand what article marketing really is all about and just do it one day at the time.