Tonight again I was obligated to do some work for the university that I am going to next week.  While putting together the teaching plans, I thought about how planning to teach is so much like marketing.  I wrote objectives about what I want the students to accomplish.  In marketing, we need to set objectives regarding our markets.  

In essence while I was getting into my own head, I was also getting into the heads of the students - of the market.  

That was my insight for today.