In the distant past I read somewhere that if there is a brand or name associated with a product - Tiger Woods with Gillette, or not as the case may be, then the public will search for the brand or celeb name in Google as a lead in to finding the product

Why I'd not thought of this before I don't know

So for the industry I'm in, I think I'll get a big list together of which celebrities favour which products then write articles with their names in the title.

And the hotter the celeb, the better the product. And many of the Hollywood celebs are really into some bizarre niche products.

Hmm, what does Tiger Woods like, apart from loose women that is..