2012 - Day 064 - Outdoor Edition
Last Update: March 04, 2012


 

2012 - Day 064 - Outdoor Edition

 

 

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Articles: Compile general information on outdoor sports cameras.

Pages:  How GoPro improves the industry. 

 

Some Timely Resources on eMail Marketing:

What I Would Do

A reader recently asked, "Knowing what you know now, what steps would Craig take if he wanted to become an expert copywriter and pick up clients within six months – all with a budget of only $300? 

Well, that's not too much to ask, is it? Not when you have an expert like Robert Phillips who can give an even better answer than I'd be capable of giving. Here's the answer from a professional, six-figure copywriter. 

Craig Ballantyne 

"Limited money and family obligations have never stopped a man who REALLY wanted to do something, although they provide excuses for a man who is not really up to the creative challenge in the first place." – David Deida

How to Become a Skilled Copywriter for Less 

By Robert Phillips

The fastest way to become a good copywriter is to write copy...period. Reading books, buying courses, and attending events can't hurt but you won't get good until you actually write copy. 

Think about it. You don't become a good anything (golfer, basketball player, investor, etc) by reading books and going to seminars. It can help but you won't get better at anything until actually do it and apply what you learned from books and events. 

Before I became the "No BS Copywriter" at Glazer-Kennedy Inner Circle (one of the largest direct response marketing information businesses in the world), I had never been to a copywriting seminar or completed a copywriting course in my life. I couldn't afford any of that stuff and it didn't stop me. 

The best education is to get on as many lists as you can – not just any list though – the lists of people you know to be good direct response marketers. It could be an email list or a snail mail list or both. Then you study what they do. Over time you'll notice commonalities. 

You could also buy books. Books are cheap or even free if you can find them at the library. The first book I read was "The Ultimate Sales Letter" by Dan Kennedy. It's a great start. There are many books written by great direct response copywriters. Read as many as you can. Here are a few in no particular order: 

1) Scientific Advertising by Claude Hopkins 

2) Advertising Secrets of the Written Word and Triggers by Joe Sugarman 

3) Breakthrough Advertising by Eugene Schwartz 

4) The Robert Collier Letter Book (this one is out of print, hard to find, and probably expensive but it's good) 

5) Tested Advertising Methods by John Caples 

6) The Gary Halbert Letter (TheGaryHalbertLetter.com) – Unfortunately, the "Prince of Print" passed away a few years ago but the archives are still online. 

7) Gary Bencivenga – Bencivenga Bullets (Free at MarketingBullets.com) 

8) Ogilvy on Advertising by David Ogilvy 

9) The last one is Influence: The Psychology of Persuasion by Robert Cialdini

 

 

 

 

 

 

 

 

 

Daily Planner & Gratitude and Achievement Journal

Gratitude:  I am very thankful I was able to make the money I have made this last month. 

Today's Top Opportunity:  To make the most of any minute.

 

 
  • What needs to be done today?
  1. Work on pressure-washing and bleaching (if weather permits.)
  2. GoPro:  Lay out remaining pages (product pages) What will I have for articles for this campaign?
  3. Look at Michael's campaign.  How are the chosen keywords still ranking?  Larry goes on hold for now.  Pending is the Amazon Store and My Page
  4. AHSupp is still messed up.  I will need to hard code the current theme because I can't seem to get anywhere with child pages to prevent having to keep recoding every time there is an update.
  5. What's left to the AHSMD Report?  Find out what needs to be written and do it.  The following is next. 
    11.  When to Use Alternative Health Methods

   Preserve Wellness
   Complement Conventional Medical Procedures
   Alternative Medicine for Non-Emergency Issues

  • What have I done today?
  1. Worship.  Too windy for pressure-washing.
  2. Began with the Outdoor Edition
  3. Header problem on 1800sbottles fixed.
  4. Must get past the formatting problem!  Articles to be written!
  5. Chose one of three remaining sections in AHSMD Report.
  • Tomorrow's ToDo.
  1. Definite pressure-wash and bleach the house all day.
  2. Dig for keywords and begin writing content for GoPro.  (A lot of digging already done.)
  3. Look at the chosen domains for Mike's campaign to see which ones are still ranking high.
  4. Fix the issue with menu bar not going all the way up where it belongs in AHSupp.
  5. Write section on "When to Use Alternative Health Methods."
  • Plan B (To Be Done Should There Be Bad Weather or Other Interruption)
  1. Work further into the WABinars that can help me with my campaign.
  2. Continuing bleach/pressure-wash project
  3. Building 1800sbottles.com and do some Amazon marketing there for related products.
  4. Get the RV running.
  5. Fix roof leaks.

Notes: 

 Look at development for Euergetes Publishing.  This site has always been the hub for all others.  It needs to be a directory.

 

 

I appreciate the following Individual[s] because...  *Kevin Riley -- 

What are five things I accomplished today?

  1. Was able to get some money in the bank.  I am thinking of a new addition to my WA campaign.  Also need to purchase the STF product.  I need it for two things...my health and to better promote it.  The campaign needs to be attached to AHSMD.
  2. An earlier accomplishment, I replaced my mp3 player with a new one.  Of course, the player will be used for both music and talk shows.

 

My Task Bank

Solved Problems/Problems in works:

Green Font Denotes "Done." 

  • John wants the house pressure washed.  Also part of this deal is some painting to be done in his bathroom.  This is a small project that can be done fairly quickly.  John wants the house and buildings to be pretreated with chlorine and Spic & Span solution  (In progress)
  • The breaker panel is missing a screw and it needs to be dusted.
  • John wants new shutters put up on the side of the house. 
Unresolved Problems:
  •  Eventually the carpet needs to be torn out and replaced with the wooden flooring I have in the shed.
  • Roof leak in front of camper.  (There is also leaking in the back now.  These issues will be moved up in line of Plan B)
  • Septic problem.  Run a septic line to the main line from the house and tap into it.  It will cost about $100 for materials to do this.
  • Support for awning coming off.  Take the pressure off it by putting the awning all the way up and reinstalling it to the camper by putting a bolt and nut through however way it can be done.
  • Hot Water Source #1 Install a tankless water heater for about $218.  The water heater can be installed above where the bookshelf is now.  There will need to be adaptors for the camper's piping to the conventional on the heater.
  • Hot Water Source #2  I am currently working on a pipeline from John's hot water heater to the camper.  This other option will be kept here but is secondary to this latest development.
  • Broken windshield.  It will cost about $200 to have the windshield replaced.  Someone can come out and do it.
  • Camper will not start.  Not only does the camper need to be started, it also needs to be moved slightly so the tires to not rot.  The battery needs to be tested and then charged if still good.  If not, it's time for a new battery.
  • Auxiliary batteries dead or not charging.  The batteries need to be tested.  They did not take a charge when I tried last year.  New ones need to be purchased if this is the case.
  • Lawn mower has no place to be stored.  It needs to be stored back where it was and covered.  It is now covered with the mop pail.
  • Lawn mower will not run.  Needs new spark plug and other work.  The carburator probably needs cleaning.  Also the blade needs replacing with the new blade I had bought but never installed.  This has not yet been done.
  • Charging unit in this camper not functioning?  Find out if it is the batteries.  The charging unit may be just fine.  This has not yet been done.
  • AC unit for this camper needs to be reassembled.  Try to get the AC unit working.  It will be used on the hottest days, or at night.  Found the components having been sitting in water on the roof.  It appears they are destroyed.
  • AC unit cap needs to be fixed so it can be bolted down.  Figure out how to fix this so it can be bolted down.  Else it will fly off if on the Interstate or other highway.  This has not yet been done.
  • The water tanks and entire system in this camper needs to be drained and sanitized.  The problem with smelly water seems to have been in the long hose which is no longer in the system.  Though this sanitization still needs to be done, having changed the water line has fixed this problem.
  • John wants a new sidewalk put in. 
  • John wants a rubbish enclosure built. 
  • John wants that area landscaped. 
  • John wants the rose garden weeded. 
New Problems:
  • Carpenter ants have done extensive damage to the roof and other places in the camper.  They are so damaged that they need to be replaced!
  • Something needs to be done with one of my student loans.  It's about to go into default!

 

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