Why I FAILED in 2009...
Headed to Florida in a few hours so I figured I'd take some time now to get this off my mind... I FAILED in 2009...
Statistically, I'm actually far from failure. In fact, I made significantly more money than I expected to make. But I'm just not satisfied this year... Not even close to like I was last Christmas.
Last year I WORKED MY ASS OFF to achieve what I did... With that came a great feeling of accomplishment...
But this year I just didn't get that same feeling. I actually feel like quite a failure right now. There was one goal I made last year that I blame for my failure:
- Find 5 completely unfamiliar niches and start from scratch.
Ok let me break this one down and explain why it was such a terrible mistake.
First of all, unless you are completely (and I mean completely) dedicated to marketing, there is no way in hell a single person can research five different niches in one year and learn enough to fully complete five new campaigns – Each one presented and promoted well enough to be perceived as a reputable website. If your visitors don’t think you know what you’re talking about… Well, they’re not going to be buying anything from you.
In retrospect, I would have made SO much more money if I had just expanded my reach in the niches I know the most about instead of trying to take on a dozen new ones.
I have two sites that are great and make me a ton of money… I have about five sites that make a small amount of money. I have about 20 sites that are sitting dormant because of my “scattered interests”
Scattered Interests = Waste of time and money!
The point of this blog: One perfect campaign is better than a bunch of half-assed campaigns. Just something to think about…
Merry Christmas and Happy holidays! :)
Best wishes for 2010!
Peggy