Why do we Abandon Common Sense just because it’s “The Internet”? <!-- Your post is displayed by this function --> In the “Real World” we are easily able to analyse situations and generally make good decisions. For example: The transport driver next door buys a new truck, which allows him to increase his profits by 50%. Do we go out and buy a new truck so that we can increase OUR income? Of course not. The dressmaker down the road buys a new sewing machine, which works faster, an

I just received an email from Lyris offering a guide with 10 rules for writing headlines. http://www.lyris.com/lunar/995-lhq-stellar.aspx Check out the info that they require from people to get access to it! They must be joking! Do "ordinary" people out there still give out so much stuff to get a free report? By contrast, here's a recent blog post by Michel Fortin. http://www.michelfortin.com/capture-captivate-attention I recommend  that you read it. There's a huge difference in

Lots of people have an almost unnatural obsession with how their website looks. Especially many web developers, who convince their clients to spend tens of thousands of dollars for award winning sites that are monuments to the skill and flair of the developer, but may not do much to improve the profits of the client. Well, I don't believe that the look of your website is that important, if the visitors REALLY are interested in what you have to say to them. Sure it needs an effective navigation s