This may seem far fetched and perhaps far too abstract for some, but personally I believe the Google Docs was an initiative to improve their search technology.

Google Docs for SEO? You are crazy Kyle!

Let me explain..

Google wants quality content. If their search is not delivering the highest quality, most relevant content to users, then people are going to use another search engine. It has always been their focus.

However, the metrics that were once Google's SEO staples are no longer. Backlinks, meta tags, keyword density, content length, and unique content can all be gamed. In fact, they have all been gamed to the point of Google's search results becoming less relevant, crap content.

Introducing Google Panda.

Google came down hard on all of this stuff. You may have heard the term "over SEO'ing" floating around these days, focusing on the process versus the reader is essentially the form of doing too much SEO Google is looking for.

Getting too many backlinks. Having content that is too dense with keywords. These are no longer effective techniques to getting rankings, why would they be. The don't have anything to do with the actual quality content.

But how do you understand quality content?

The only way to truly accomplish this is to understand human language. Google has a treasure trove of quality content within their Google Docs platform. I have noticed recently that they have gotten much better at pointing out grammar issues within content...

Why wouldn't they apply what they are learning about language within Google Docs to their search algorithms?

They would and I think they are.

I think we are going to reach a day where SEO becomes a lot more to do with the actual writing component, the human language and I do think we will reach a point where Google will remove content that has spelling issues or grammar issues.

To remain the content indexing king, Google needs to understand content. Google Docs is allowing them to do this.

Would love to hear your thoughts on this!