Interesting that the very tactic I had decided upon in part 1 came up in the WA Affiliate program tutorial. I felt pleased with that. It means I'm already thinking along the right lines. And the many years of offline marketing knowledge I have are likely to prove useful in IM.

As noted below, I've just set up my review site. Next step is to plan my campaign to bring in the traffic. Initially, that's going to be through article marketing, forums and social web (got to look into this last one)

Another busy week ahead, then.  :-)