It's all about Google Search Your World

I've found many pros and cons related to Google Search Your World launch lately. And I think now the topic is becoming snowballing since I found this video. I mean, even its a funny video I believe this is not an informercial video nor a joke.

If you haven't noticed what it's all about, here is the news:

http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554

And lots of reaction here :

http://searchenginewatch.com/article/2137557/Search-Quality-Twitters-Outrage-Industry-Reaction-to-Google-Changes

http://searchengineland.com/2011-year-google-bing-took-away-from-seos-publishers-106311/comment-page-1#comment-21719

And Last time, I found this one :

http://searchengineland.com/report-ftc-expanding-anti-trust-investigation-of-google-to-include-plus-108138

I need to know what's your opinion here in WA. If it's true, I'm with "Hitler" when he said " I want my old search back"