All Traffic Is NOT Created Equal
Last Update: June 13, 2010
In my last post, I introduced you to 3 facts
that I use to guide my Internet income generation
strategy.
 
To recap, the 3 facts are
 
1.  The amount of money you make is determined
    by the 4 Part Money Formula. (See last post for the formula.)
 
2.  If any part of the formula is zero, your earnings
    will be zero.
 
3.  The effectiveness of your marketing message
    is based on how well it communicates that 
    what you offer will solve your customer's problem.
 
Now, with these 3 facts as our foundation, we now
have a basis on which to start building a profitable
business.
 
Let's begin by taking a closer look at the 
first component of the Money Formula - TRAFFIC.
 
It doesn't take a Rocket Scientist to realize that
 
Traffic is to your Internet-based business 
 
as
 
Air is to your body
 
Without it? Game over.
 
It's important to recognize however, that 
 
All traffic is NOT created equal.
 
Let me illustrate the point with this example...
 
Is it better to 
 
Take a full deep breath in a smoke filled room?  
 
or 
 
Take a full deep breath in an air conditioned
contaminant free room?
 
Both provide air to the body, but one is clearly
better than the other.
 
The same is true for traffic.
 
Poor quality traffic may as well be no traffic 
at all (IMHO).
 
The point is this...
 
As you develop your traffic generation strategy,
consider that while traffic volume is important,
"quality" traffic volume is even more so.
 
As always, I welcome your comments!
 
Until we correspond again,
Wayne
 
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businessadvisor Premium
Stay tuned. I'll be talking more about this in future posts.
Sherion Premium
Okay, now how do I get just the quality traffic when I am at that point? Or just not use PPC? Maybe I will think more about this when I need it. I am newbie. Not to worry now. I will keep this in mind and thank you.
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