So, I've been with WA a little over a month and ended my career in healthcare administration about 9 months ago. I worked in Excel every single day, and quite honestly, I missed it. Lucky for me, I found a way to incorporate it back into my IM work and it is an easier way for me to organize my stuff (I just did this a few hours ago so the sheet is not completely populated)

What Did I Do?

I'm using the spreadsheet to keep track of all my keywords, their search numbers(expected number of visitors) and Google competition numbers. I also added columns to keep track of whether or not the keywords are used on the home page, or other pages throughout my site. In addition to that, there's also space to keep track of whether or not the keywords were used in articles, which directories they were published with and ect.

With a few more tweaks, I should have this thing color coded and ready to go!

Just wanted to share this in case anyone else was looking for a way to incorporate Excel into their marketing business. Using familiar software makes me feel like a professional again :)