Google +1 button improving search results.
While going through my google webmaster account I noticed something new. Google has a new tool to help them gague rellivency of a site as well help your site to be a bit more socially connected...
Here are some quotes directly from the google guide book.
"How does +1 affect search results?
+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.
When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user's connections who've +1'd your page. If none of a user's connections has +1'd your page, your snippet may display the aggregate number of +1's your page has received."
"Does +1 affect my site’s performance in search?
Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality."
So by google own confession... The +1 can and will affect your site on google and since its new the sooner you get one up the better because once they figure it out and how it relates to the site... Once the news gets outits gonna spread like fire. So get it up before your already behind the curve.
Matt
