Thought I'd make my initial WA blog post by introducing a topic that I believe should be considered by e-Marketers both novice and veteran e-Marketers.   The topic I'd like to introduce is How to Develop Your Offer Portfolio.

What is an Offer Portfolio?  

Think of it as being similar to your own personal mutual fund family, only in this context, the family of funds is the family of offers that you bring together to establish your marketing funnel.  

Your front-end, back-end, and continuity offer should form a funnel that's complementary to the market that you're serving.  In other words, you don't want to offer a Traffic Generation product on the front-end, then follow it up with an offer for a food supplement, and then introduce a coaching program as a continuity offering that's totally unrelated to your initial offers.  

Consider the relationship of one offer to another as you build and extend the offer portfolio of your business e.g. burgers and fries, electronics and service plans, etc.

Your thoughts?

Until we correspond again,
Wayne 
YourOnlineBusinessAdvisor.com