I'm finally starting to think like a marketer
And what the hell took me so long? LOL
What's really dumb is that I've been in marketing since I graduated college! But I think the problem with being a marketer while you work for someone else is that you don't really care about what you're marketing! Or, maybe that's just me. :)
Anyway, I realized that I'm starting to think like a "real" marketer when two things happened in the past few days.
First, I received a flyer in the mail for a local heating and air conditioning company. They wrote in their flyer that they would give $100 for a referral who bought a new heater / air conditioner from them.
My mind immediately starting going. "I wonder if I can find some local keywords about this?" "Maybe I can send referrals from a web site."
But, I don't know. Writing about heating and air conditioning? I would probably die of boredom!
Second, I was flipping through a magazine today, and I saw an ad for a product that I was VERY interested in. I immediately ripped it out of my magazine and went online to see if they had an affiliate program.
Guess I have a new campaign to work on. :)
So, I think my mind is starting to shift now. I'm seeing more and more things out there that I can try to sell online.
Maybe I'm finally starting to get this stuff down. Finally! Haha.