Anytime I hear about a new internet marketing program or service, whether it's "FREE" or paid, I run it through IM Report Card to see what other marketers are saying.  If it's a paid program and isn't worth the money, naturally I save my money and don't buy it.  If it's a free program and I don't spend time figuring that out for myself, I save the time I would've spent figuring that out.

Some tools may be well built and do what they claim, but still be a waste of your time because they don't suit your business model.  For example, I'm not interested in doing business with eBay right now so a program like TeraPeak might be great, just not for me.

As always, I'm looking for the best of the best.