Where is Batman when you need him?
Ok ok, kind of a stretch but the only penguin reference I could come up with on short notice. :) I'll admit I have not read too much about what the latest Google update entails except that it relates to the Google Webmaster Guidelines.
*playing devil's advocate*
What about sites that do not use Google Webmaster Tools? They could be penalized for something they did not even know about. To be honest, I do not use the Webmaster tools so I have no idea what the guidelines say. Are my sites in jeopardy?
I don't think I am doing anything wrong on my sites..as far as I know..not spamming content, not spamming links, etc. But what if there is a line in the guidelines that says all sites have to have a 14x14pixel purple block in the corner of the homepage?
Suddenly I am violating their arbitrary rules and get dinged!
Is this Google's way of forcing everyone to use their tools? Couldn't that be construed as monopolistic behavior? Didn't Microsoft get in big trouble for that a few years ago with the whole IE/Windows thing?
True, you don't HAVE to use Google for traffic, but for the beginning IMer it's the easiest place to start.
Am I totally off-base with my thinking? Maybe, like I said I haven't read the EXACT details of the change. :)
But sometimes you gotta question authority just to keep them honest.