I've been looking into a series of articles on trying to direct the reader's attention while on a website.  I thought that perhaps I could incorporate some slightly sneaky subterfuge on the part of the designer to assist my pages to convert better and more reliably.

Well, I don't know if this works but I came across a couple of pages that were done by some eye-tracking (experts?) people.  Thought I'd share.

http://www.useit.com/alertbox/scrolling-attention.html

http://www.useit.com/alertbox/horizontal-attention.html