One of my Wealthy Affiliate buddies asked me today how I was tackling the product research on my "micro niche" blogs.  Great question.  I'll do my best to answer.  (And as always, I feel the need to issue my humble disclaimer:  I'm not profitable yet.  Believe me, you'll all get sick of hearing me talk about it once I am.  But for now...this is just about trying to get a "flow" going.  If it's helpful to anyone else, I'm glad. 

First, I decide what the primary, secondary, and tertiary words will be for my site.  These three words will form the backbone of the featured site content (i.e., the Wordpress pages).  The primary keyword has to meet some hard-and-fast criteria in my Market Samurai keyword research tool (and the secondary and tertiary keywords should come as close as possible to those criteria as well).  For those of you who are interested and know the keyword research acronyms, it goes like this:  (For those of you who don't give a fig, just skip over this next eye glaze opp.)

• At least 49 SEOT (essentially, the number of daily visitors you can expect for the exact-match phrase if you end up ranking #1 for it in Google.)
• Less than 10,000 SEOC.  (Okay, I fudge a little if the SEOT is really good and the competition is like 11 or 12K)  But I really do NOT want to make my job of ranking any harder than it needs to be.
• AWCPC (Adwords Cost Per Click) of at least .85
• At least 9 or 10 Adwords advertisers appearing for the keyword when entered into Google.
• Competition analysis in Market Samurai showing a lot of green in the competition graph.  (I'll talk about this more another time.  I don't want to get bogged down in PageRank discussion right now.)

In the case of the portable car heater site, the primary keyword was, duhhhh, portable car heater.  The secondary is heated car seat covers.  The tertiary is electric garage heaters.

Are all three of these, technically speaking, actually portable car heaters?  Noooooooo.  (I could have done actual product brand names, and most product reviewers do--it was just slim pickings to try that with this particular product niche.)

But if you think outside the box a bit, it actually works....and thinking outside the box helped me shape my site in a way that reflected the highest-traffic relevant keywords I found.  Here's my thinking:

Read the rest of the article on my Blogger site (and if you feel led to click "follow," it would make my day. :-)

~ Maureen