I did keyword research this morning. One of the keywords I've determined might be beneficial for me had, as the #8 result, a non-existing page. Literally. The only thing that showed up when I clicked on the link was: "404 - page not found." The keyword, by the way, get little traffic (110 exact match) but it's very targeted to a sub-niche that's quite willing to spend money (as a matter of fact, nobody in that niche does not spend a few thousand to get it just right).

In addition, the title of the site or the domain name have nothing, and I mean, absolutely nothing to do with what the keyword is about (though the keyword does appear in the url of the page, together with 17 other words... the longest url I've seen, and I've seen quite a few).

So, the people who're there in the #8 position have a non-existing page showing up. What does it tell you about Google's great desire (and ability) to give you the best possible results for your query?

Note: I am all for giving good quality content (because that's how you get people to buy). I'm just saying, while you do that, don't forget that neither Google nor your competitors are perfect and that it all starts with proper keyword research.

I, obviously, will make me a page about this url...fully expecting to make it to #1 in no time flat, fully expecting to get 37 visitors a month, like clockwork and, since this such targeted keyword, fully expecting a good chunk of them to buy... or, at least, start a conversation.

All that to tell you that I got a chuckle today. Men, oh men but I' overflowing with words today.