Thanks, Dabk. The nature nature of my site is to be a sales letter in order to sell my ebook, so (with my limited knowledge of these things) I didn't really have a choice. I had to make it a brochure site, and the ebook will then solve the problem. I'm sure with more experience there would probably be many alternative ways to do it, but I don't know those alternative routes (yet).

Yeah, massive learning curve. A suggestion, forget about 'like', concentrate on 'useful' as in useful content. You don't want a brochure site but a site that solves people's problems, or at least points them in the right direction. If you manage to make it from butt-ugly, to just ugly, it's enough.