Very interesting what happens here at WA. This is why I like this community so much. In the beginning, one feels confused and overwhelmed with too many options, too much input. Simplification in everything is a sign of mastery. Simplification that works. You know, less is more. I love the Forum here because members make superb suggestions. Once you get your feet under you, you can take other marketers' suggestions and expand upon them. I know it's time and money consuming, but  experimentation is the fun part of IM, especially if as a result of getting creative you get results. More about that later.