"Drink the Kool-aid! Pass the Kool-aid!" Did you ever wonder what that means exactly?

This is an expression that has become popular in companies in the US and Canada, and it started in the late1990's.

Been hearing it too much lately. Had a discussion with business friends about what exactly does the phrase mean? Nobody really knew, yet they banter it about.

I have a negative knee jerk reaction to it. After all, doesn't it refer to the Jonestown massacre in which Jim Jones ordered residents to commit suicide by drinking a flavored beverage laced with potassium cyanide?

The phrase is used to describe a firm belief in something, without questioning. It describes "fervent devotion". Really?

Forget it! By reference, it's a tasteless phrase. I bring it to your attention because it is a phrase that is widely used in the tech industry, particularly in San Francisco,  to describe company devotion. Employees are expected to accept what the company is offering without questioning.

I think that idea is not only tasteless, and insulting, it is also dangerous.  

My friend is in publication. He and a group of associates were told by new execs at a company corporate meeting that they are all expected to drink the Kool-aid.

Ai yai yai!

I wasn't going to blog, but here you go anyway. This one's for you burntout! I always keep my promises. Truthfully, I wanted to see how the new stuff works. Could be no one's going to read it though. But that's another story.