I was hunting around for the proper way to Name my business and should it be the same as my URL-Domain names ?  

This is copied directly from Chris Malta's blog at World Wide Brands.....it is a Drop Ship company....I don't like drop ship as a beginner...but he has some good stuff on his blog.

People starting an Ebiz often get confused when it comes to naming their businesses.

If you plan to build a web site, there are actually two names you need to figure out:

• The name of your business, and your Domain Name (the name of your store/web site).
  
• They should rarely, if ever, both be the same.

People starting an Ebiz often get confused when it comes to naming their businesses.

If you plan to build a web site, there are actually two names you need to figure out:

• The name of your business,
  
• and your Domain Name (the name of your store/web site).
  
• They should rarely, if ever, both be the same.

Your Overall Business Name

If you’re going to do business, you need to be in business. That means you need to form a legal business in your State. Sorry, but that’s a fact, Jack. If you don’t do the legal stuff, you cause yourself all kinds of problems with taxes, you can’t collect money from people’s credit cards, and lots of other bad stuff. So grit your teeth and form a Sole Proprietorship, an LLC, or a Corporation. It’s not as bad as everybody thinks it is, and it turns your online stuff from a hobby into a real, moneymaking business.

When you name that overall business, it should be something very generic. Like Smith Enterprises LLC, for example. The business name is not going to be a name you publicize. It will not be the name of your web site.

However, it will appear at the bottom of your web pages, as in “Copyright Smith Enterprises LLC. All rights reserved”.

It will also appear on your customers’ credit card statements when they order from you. That’s one of the most important reasons why your business name needs to be generic.

Say, for example, that you plan to open an internet store that sells Bowling Shoes. Let’s say you make the mistake of naming your overall business “Bob’s Bowling Shoes, LLC”, and you make your web site (domain) name “BobsBowlingShoes.com”.

Seems logical, right? People come to BobsBowlingShoes.com and buy their bowling shoes from you. They get their email receipt from Bob’s Bowling Shoes, LLC, and when they get their credit card statement later in the month, it shows a charge from Bob’s Bowling Shoes, LLC. So far, so good.

But what happens when you open your NEXT web site, and you sell Pool Toys on that site? You choose the domain name ReallyCoolPoolToys.com, but you still have to put “Copyright Bob’s Bowling Shoes” on the bottom of the site pages because that’s your legal business name. What happens when your customers buy something from ReallyCoolPoolToys.com and get a credit card statement showing a purchase from Bob’s Bowling Shoes, LLC? (They dispute the charge, that’s what happens).

So, if you use a generic business name like Smith Enterprises LLC, you can build as many web sites under as many domain names as you like, and that generic business name makes sense on all your different web site Copyright notices and all your customers’ credit card statements no matter which one of your web sites they buy from.

Don’t get too hung up on what your overall business name shoud be, either. I’ve seen people agonize over this needlessly. Keep it simple.

Your Domain Name

Just like the web site domain names I talked about above, your web site domain name (your “dot-com” name) needs to be specific to the products you sell. Don’t name your bowling shoes site “SlideAndStrike.com” Don’t name your pool toys site “SplashAndPlay.com”. Cute and clever names and terms have their place in your marketing, but this isn’t one of them.

Your domain name for your web site needs to contain words that describe exactly what you sell.

How They Work Together

It’s important to understand that you do NOT have to set up a separate legal business for each different web site name. Set up your overall legal business (like Smith Enterprises LLC), set up your business bank account with that business name, and then you can buy all the different web site domain names you want with that bank account, and they ALL belong to Smith Enterprises LLC.

Please remember, this is copied from Chris Malta and not my bright work as I am a newbie of just about two weeks now at WA.....but I place the good stuff I find here so I have a place to find my subjects for when I get going better.

Hope it helps you too.  Please leave a comment if you have a moment if it helps or if you feel it is needing corrections.

 Best of luck to your online work.

PS .... Chris had an article on learning every aspect of this business before going off and getting lost and not being absolutely sure of your own well thought out plan having a chart of all necessary ingredients and steps to be sure you get to the number one position on the first page when the prospects Google for your product.  I think I'll go get that one and post it up as it is stuck in my mind as a great piece of advice for me.