Your site's appearance DOES make a difference!
I've noticed lately that many people just don't seem to care much about how their site looks or even if its visually appealingto their niche market. They're so focused on churning out as many sites as possible that they forget abouthow that site will ultimately convert their traffic.
I mean really think about it: Would YOU be attracted to buy from an obscure, unattractive, badly formatted, hardly navigable site? I don't know about you, but I'm usually out of there before even scrolling below the fold!
The look and feel of your site and the experience your visitors have on your site DOES affect whether or not you are converting that traffic into sales. Put a little effort into making your site appealing to your niche market; if your site is about car tyres, then "dress it up" accordingly - it shouldn't look like a dating site, you agree? Make sure it's easily navigable, and your calls to action are clear and legible.
For a limited time only, I'm offering all WA members a custom Wordpress Theme targeted to your niche including banner design and installation for a ridiculously low price of $60, and I'll deliver it in 1 day from order date. People DO sell custom Wordpres Themes for well over $300 - $400 and usually take at least 1 week to deliver. Just Google it if you don't believe me.
More information on this special offer can be found here or PM me. Act Now 'cuz I won't be offering this for too long. PM me to order.