Anyone Thirsty?
Last Update: April 19, 2010

This past weekend, I made the trek back to the homeland - Chicago.  

Now it's only about 110 miles from my place in Wisconsin to Chicago, but NO ONE can predict that God-awful Chicago traffic....

It took me about three hours to get back home - that sucked!!

 But I noticed something rather interesting and it made me say, "huh?".

As I'm sitting in bumper to bumper traffic, there was an older guy with raggedy clothes walking up and down the street.  

He was selling water.

I thought to myself, "My goodness, this guy has it figured out!".  Sitting in traffic for an hour in Chicago will not only make you want to shoot yourself, but it can also make you REALLY THIRSTY!  

This guy found his "thirsty" market !!  He could provide what none of us could get and that was water!  He was selling a $1.00 bottle of water for $2.00!!! 

I naturally didn't buy it because I hate paying for water, but still -

Smart guy....

How's that for a lesson?

I think we all complicate things to much from time to time.  How can we give people what they can't get on their own?

That is finding your niche!

Now go back and find that thirsty crowd.

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Louise M. Premium
Great post! That's a good and simple example that really sums up what finding a niche is all about. Thank you!
sox1n05 Premium
@ Joan

I sure wish that it was me who thought of that felt rock! We're all just one stupid idea away from being millionaires, right?
sox1n05 Premium
@ Jay

I probably would have, but his article sucked!
jatdebeaune Premium
Good example. Thanks. I keep wanting to come up with something dumb and brilliant like the pet rock. Who would have thought? Somebody just invented felt rocks and they are selling.
magistudio Premium
This goes to show that you don't need a PhD in marketing to understand the needs of a customer. He found the solution to a problem (thirst) and a traffic channel (the freeway) to promote to - brilliant. I must admin that I am a little disappointed that you didn't buy some water as a praise of his marketing efforts. ;)
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