No Sales = No Motivation?
Well if that's the case, I would have stopped a long time ago!
I posted in my last blog, that I was able to get two sales within a 7 day period. Boy was I psyched! I figured I was on the right track. Well I was (and still am I guess) on the right track, but I've had no sales since then. Bummer!
I check my CB account and am still getting some traffic to my aff. products. 139 hops in three days, so I can get the traffic part going, but just not the sales!
So what did I do? I reached out the vendors of the products that I'm promoting and asked if I could get some additional marketing products, ie screen shots. I also asked for some additional statistics such as hops per sale. One of my largest campaigns which has around 40 articles and 5 squid. lenses seemed to be getting a lot of traffic. The problem...I didn't do my homework.
In talking with the vendor, their average conversion is .03 or 1/300 hops. OUCH! Another problem - it's only a $16 commission! See I saw the e-book and picked a very specific niche based on that one portion of the book. The issue is that niche is only covered on just one page. That sucks - to create a whole campaign on one page! Lesson learned! He forwarded me a copy of the e-book for free (all you really have to do is ask) and it's a garbage product.
Way to waste three weeks of your life on a crappy product Mike!
That's ok though. I did make a sale on that product and understood how important it is to do your homework FIRST! So for me,
No sales DIDN'T= No motivation
Lesson learned - on to the next campaign!
Go Bears!
Joke of the Day
"Better to remain silent and be thought a fool, than to speak and remove all doubt."
Built a whole campaign around a single, one-of-a-kind product and only had two sales so far. But, like you, I learned a valuable lesson, which I'm passing along here....
Don't build a campaign around a single product that you can't substitute for another. I wouldn't normally target a product with such a low commission but really thought the demand would be high for this product. Turned out folks just wanted some free help. Next.....