Who Should I Target With My WA Campaigns
Last Update: May 31, 2012
Today I learned how to determine WHO I should target with my WA campaigns using the following technique:
I could go on and on with this, but I think you get the idea. Can't wait to see what I learn tomorrow!
Have a great night!
Step One
One of the most important things to think about when choosing a target audience is to make sure you can relate to them. Since I am a working mom, I should NOT try to target young college students or stay at home dads. Trying to convince them that I know why they would do well starting their own Online Business. I made a list of my attributes: working mom, mother of a college student, mother of a teenage girl, homeowner, etc. I can use this list to narrow down my niche and target audience. For example, I could target moms who are assuming a large amount of debt to put their child through college.Step Two
Another important step is to group your potential "customers" into the following categories:- Top Priority- these people are eager to start an Online Business, have probably been looking around for a good solution, and are ready to make a purchase
- High Priority - these people have decided that they want to start an online business, are close to making a purchase but need a little more convincing that they are making a good choice
- Medium Priority - these people are still not 100% convinced that starting an online business is the right choice or that now is the right time, would take a lot of convincing and probably take a lot of time to make a purchase
- Low Priority - these people are not really sure they are looking to start an Online Business. They are really only in the beginning stages of looking for a solution and may even turn to a more "conventional" type of business or forget the idea altogether.
I could go on and on with this, but I think you get the idea. Can't wait to see what I learn tomorrow!
Have a great night!
Join the Discussion
Write something…